Sports lifestyle wear has found home in the various Sun & Sand Sports outlets across the UAE and throughout the GCC region. What started as a sporting goods store in 1979 has grown into the leading athletic retailer in the Middle East with more than 200 stores now – and the numbers are continuously growing. Just recently, the parent company Gulf Marketing Group (GMG) has laid out plans for further store expansion across the six markets in the region to address the rising consumer demand for functional and also fashionable active wear for men, women and children. This is also in line with the brand’s mission to promote a more active life and community interaction through the fun of sports. Sun & Sand Sports currently carries over 80 of the top athletic brands in the wold, and as the retail distributor of Nike, adidas, Columbia, The North Face and many more, GMG also wants to place focus on the different brand concept stores. Four Nike outlets in Dubai have recently gone through a renovation which is now more product and sports centric, like the Mall of the Emirates branch which highlights football and running by driving for the latest gear and apparel dedicated to those sports. More plans are underway, so it is definitely an exciting time for sports in the Middle East. Drop by the nearest Sun & Sand Sports store, or check out the collection and shop online.