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We have come a long way since we started out all those years ago and there’s a whole lot more to come. Hitting the digital domain in 2016, Sun & Sand Sports launched its brand new online store, evolving into the next stage of the company’s journey and making SSS the local hub for all things related to sport. Take a look through our timeline to see how we’ve evolved as a company and as a brand, reworking our vision at every step of the way to keep things fresh and innovative, whilst keeping our customers up-to-date with the very latest in everything sports-related from then until now.


The story began at Dubai’s Jumeirah Beach. While watching a football match, SSS founder, Mr Abdul Aziz found himself suddenly transfixed — and not by the game itself, but by a flying shoe — the result of a ferocious free kick. An idea was instantly born: to invite the freshest, most innovative sporting brands to the Dubai retail market. With every “yes” received, another iconic brand followed. 36 years and countless stores later the trend continues, and all thanks to that visionary flying shoe.


The first UAE store was opened in Al Ghurair.


The Deira City Centre store was launched as the first large format in-mall concept.


The new blue logo came into play, ready to take the company into the next century.


Sun & Sand Sports began to move into new territory across the G.C.C. opening its first store in Oman in Muscat City Centre.


Further Sun & Sand Sports stores were opened across the G.C.C. with stores opening in Bahrain, Qatar and Saudi Arabia.


The first store opened in Kuwait at Zahra Complex.


The concept for SSS 2.0 was born and with it a new logo, a first-of-its-kind digital concept store and a new website. The Dubai Mall store offers customers an innovative retail experience which includes interactive buying guides, digital wall displays, customisation areas and interactive playing zones.


The new Sun & Sand Sports website was launched, creating a starting point for the company’s new digital journey with a sleek new look and feel.


Since starting out in 1979, Sun & Sand Sports has hit a number of milestones to achieve the status of leading sports retailer in the Middle East. Launching its first sports store in Al Ghurair, it is through a passion for sports and fitness that SSS will motivate you to step up your game with the world’s best high-performance and stylish sportswear and accessories brands. There is great power in sport — it inspires us to be the best versions of ourselves, whether played individually or as a team. At Sun & Sand Sports, we champion a strong active culture across the Middle East with our growing portfolio of the world's most loved sports, fitness and lifestyle brands and we will continue to evolve and innovate as we progress through our journey.

Take your pick from our impressive selection of indoor and outdoor activewear products and browse through our brick-and-mortar retail stores, or shop online with us for convenience at the click of a button. Simply pick your favourites, place your order and have everything delivered straight to your doorstep across UAE, KSA, Kuwait & Qatar. As the go-to destination for all things sport, you can also get the latest news on those much-anticipated seasonal releases and stay in-the-know with our fitness and nutrition tips which we feature on the Sun & Sand Sports blog. To start your online shopping journey with us, simply log in or create a Sun & Sand Sports account in just a few easy steps.