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ASICS Shoes, Clothing & Accessories in Dubai, UAE
ASICS is a Japanese performance sports brand founded in 1949 under the philosophy of Anima Sana In Corpore Sano — a sound mind in a sound body. For over seven decades, ASICS has been at the forefront of running shoe innovation, developing proprietary technologies including GEL™ cushioning, FF BLAST™ foam, and the 4D Guidance System to help runners of every level move better, feel stronger, and go further. At Sun & Sand Sports we carry one of the UAE's most comprehensive ASICS collections, including ASICS running shoes, ASICS lifestyle sneakers, ASICS tennis shoes, and ASICS clothing — for men, women, and kids. Whether you are training for the Dubai Marathon, logging kilometres along Abu Dhabi's Corniche, or looking for a premium everyday sneaker, ASICS has the model built for you. Browse the full ASICS collection online, with free delivery on orders above AED 99 and flexible buy-now-pay-later options to suit every budget.
The ASICS range at SSS UAE covers every running need and lifestyle occasion. Shop ASICS running shoes including the GEL-Nimbus 28, GEL-Kayano 32, Novablast 5, Superblast 3, GEL-Cumulus 27, GT-2000 13, and Magic Speed 5 for road running, ASICS trail running shoes for UAE outdoor terrain, ASICS lifestyle sneakers including the Japan S and Gel-Lyte series, and ASICS tennis and padel shoes including the GEL-Challenger series. Complete your ASICS kit with ASICS running clothing and ASICS accessories.
How to choose the right ASICS shoe
ASICS offers one of the running world's most comprehensive model ranges, covering every gait type, distance, and activity level. Here is how to find the right pair for your needs before you add to bag:
- Understand ASICS GEL™ technology. ASICS GEL™ cushioning is the brand's signature innovation — silicone-based gel units placed in the heel and forefoot absorb shock on impact and allow multi-directional movement. Combined with FF BLAST™ foam, ASICS shoes deliver a soft, responsive ride that protects joints on hard surfaces like Dubai's asphalt roads.
- Identify your gait type. Neutral runners perform best in the GEL-Nimbus 28 or Novablast 5, which offer cushioned, flexible platforms without corrective support. Overpronators benefit from the GEL-Kayano 32 and its 4D Guidance System, which provides adaptive stability and medial support. The GT-2000 13 is a lighter stability option for mild overpronators.
- Choose your cushioning level. The GEL-Cumulus 27 and Novablast 5 are mid-range daily trainers with reliable cushioning for runs of all distances. The GEL-Nimbus 28 delivers maximum cushioning for long-distance comfort and recovery runs. The Superblast 3 combines high stack with FF BLAST TURBO foam for a plush yet efficient ride suited to marathon training in the UAE.
- Match the shoe to your activity. Road shoes (GEL-Nimbus, GEL-Kayano, Novablast) are optimised for pavement, tracks, and treadmills common across Dubai and Abu Dhabi. Trail models feature ASICS' rugged outsoles for off-road UAE terrain. Tennis and padel models (GEL-Challenger, GEL-Resolution) are engineered for lateral stability and court-specific traction.
- Consider race-day vs training use. Daily trainers like the GEL-Nimbus 28 and GEL-Cumulus 27 handle high mileage with comfort. The Magic Speed 5 is ASICS' tempo and race shoe offering a carbon-free responsive plate for speed workouts and race day. The Metaspeed Sky is ASICS' flagship carbon-plated super shoe for elite performance.
- Factor in UAE conditions. ASICS engineered mesh uppers maximise breathability in Dubai's heat and humidity. Lightweight foam compounds reduce fatigue on long outdoor runs. ASICS AHARPLUS™ outsole rubber offers enhanced durability against abrasive UAE road surfaces, extending the lifespan of your shoes significantly.
| Runner / user profile | Recommended model | Key technology | Ideal use |
|---|---|---|---|
| Neutral everyday runner | Novablast 5 / GEL-Cumulus 27 | FF BLAST™ foam, rocker midsole | Daily training, road running, treadmill |
| Long-distance / max comfort runner | GEL-Nimbus 28 | GEL™ + FF BLAST™ PLUS, high stack | Easy runs, long runs, marathon training |
| Overpronator / stability runner | GEL-Kayano 32 / GT-2000 13 | 4D Guidance System, LITETRUSS™ | Daily training, long runs, overpronation control |
| Speed / tempo runner | Magic Speed 5 / Superblast 3 | FF BLAST TURBO™, responsive plate | Tempo runs, race day, marathon racing |
| Trail / outdoor runner | ASICS Trail series | Rugged lugs, rock protection | UAE trails, gravel, desert terrain |
| Tennis / padel player | GEL-Challenger / GEL-Resolution | Lateral support, court traction | Tennis courts, padel, indoor courts |
Where to buy ASICS in the UAE
Shop online at SSS
en-ae.sssports.com & the free SSS app
- Free delivery on orders above AED 99
- Standard delivery in 1–3 working days
- Free returns within 14 working days
- Full size range with detailed size guides
- App-exclusive deals & early access to new ASICS drops
- Check our ASICS sale for discounts up to 40% off
Payment methods: Visa / Mastercard, Apple Pay, Cash on Delivery, SSS eWallet, Tabby (4 interest-free instalments) and Tamara (Sharia-compliant BNPL) — both available on orders AED 300–2,500.
Shop in store
SSS stores across Dubai, Abu Dhabi, Sharjah & more
- Try multiple ASICS models & sizes side by side
- Expert fit guidance from trained staff
- Walk out the same day with your new pair
- Pay by card or cash in-store
- SSS gift cards redeemable in-store
- Use the SSS Store Locator to find your nearest branch
Frequently asked questions — ASICS in UAE
What does ASICS stand for and what is the brand's philosophy?
ASICS stands for Anima Sana In Corpore Sano — a Latin phrase meaning "a sound mind in a sound body." Founded in Japan in 1949, the brand was built on the belief that sport is a path to physical and mental wellbeing. This philosophy drives ASICS' commitment to scientific innovation in every shoe, from the original GEL™ cushioning system developed in 1986 to the latest FF BLAST™ PLUS foam and 4D Guidance System used across their current running lineup — all designed to help runners in Dubai, Abu Dhabi, and across the UAE achieve their personal best.
Which ASICS shoe is best for beginners in the UAE?
For beginner runners in Dubai and Abu Dhabi, the ASICS Novablast 5 is an outstanding choice — it delivers a smooth, energised ride with FF BLAST™ foam and a rocker midsole that guides the foot naturally through each stride. The GEL-Cumulus 27 is another excellent option for beginners who want reliable cushioning at a more accessible price point. For new runners who overpronate, the GT-2000 13 provides lightweight stability without feeling restrictive. All three are available at SSS UAE with free returns for risk-free sizing.
What ASICS products does SSS carry in the UAE?
SSS UAE stocks a comprehensive ASICS range including ASICS running shoes (GEL-Nimbus 28, GEL-Kayano 32, Novablast 5, Superblast 3, GEL-Cumulus 27, GT-2000 13, Magic Speed 5), ASICS trail shoes, ASICS lifestyle sneakers (Japan S, Gel-Lyte), ASICS tennis and padel shoes (GEL-Challenger, GEL-Resolution), ASICS clothing, and ASICS accessories — all 100% authenticated and sourced directly from ASICS' official brand partners.
Can I pay for ASICS shoes in instalments at SSS?
Yes. SSS offers interest-free buy-now-pay-later through Tabby and Tamara on orders between AED 300 and AED 2,500. Tamara is also fully Sharia-compliant. For orders outside this range, pay by Visa / Mastercard, Apple Pay, Cash on Delivery, or SSS eWallet.
Are ASICS shoes suitable for running in Dubai's heat?
Yes. ASICS running shoes are well-suited to Dubai and Abu Dhabi's warm climate. Their engineered mesh uppers provide excellent breathability during outdoor runs, while lightweight FF BLAST™ foam compounds reduce foot fatigue in the heat. ASICS AHARPLUS™ outsole rubber is highly durable against the abrasive road surfaces found across the UAE, making ASICS a reliable long-term investment for runners in the region. Popular models like the GEL-Nimbus 28 and Novablast 5 are widely used by runners across Dubai for their combination of cushioning comfort and breathable construction.
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