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Dunlop
Giant
GoFit
Body Sculpture
Peaty’s
Giant
KT Tape
Sports & Lifestyle Brands in Dubai, UAE — Shop 380+ Brands at Sun & Sand Sports
Sun & Sand Sports brings together one of the most comprehensive brand selections in the UAE — covering global sportswear giants, specialist footwear and equipment makers, performance nutrition brands, and skincare and wellness names, all under one roof. From the biggest names in football and running to specialist cycling component brands and sports medicine essentials, the brands directory at SSS UAE spans over 380 brands across every category we stock. All products are 100% authentic and sourced directly from official brand partners.
Browse all brands at en-ae.sssports.com or on the free SSS app, with free delivery on orders above AED 99 and fast shipping to Dubai, Abu Dhabi, Sharjah, and all across the UAE. Check out what's new in, or browse by sport if you know what you're shopping for.
Brands at SSS UAE — what's available?
The SSS UAE brand directory spans every major category. Here's a guide to some of the most popular names in each:
- Global sportswear & footwear. The biggest names in performance sportswear and lifestyle footwear are all here — Nike, adidas, Puma, Under Armour, New Balance, ASICS, Skechers, Reebok, HOKA, and On.
- Football boots & club kits. Beyond the major sportswear brands, the football range includes specialist names like Mitre for match balls and training equipment.
- Streetwear & lifestyle. The streetwear and casual range covers Vans, Converse, The North Face, Timberland, Champion, Dickies, FILA, ellesse, Billabong, Quiksilver, and Crocs.
- Swimming & water sports. The swimming range is led by Speedo, Arena, COEGA (modest swimwear), Nike Swim, and Zoggs.
- Cycling. Bike brands and components include Giant, Trek, Bianchi, Shimano, Maxxis, and Muc-Off.
- Fitness equipment & home gym. Home and gym equipment brands include Bowflex, NordicTrack, TRX, Escape Fitness, and Garmin for wearables and fitness tracking.
- Sports nutrition & wellness. The nutrition range includes Optimum Nutrition, MuscleTech, Dymatize, BSN, and Nuun for hydration.
- Skincare & sun care. Skincare names include La Roche-Posay, CeraVe, Vichy, Banana Boat, and Australian Gold for sun protection.
- Sun & Sand Sports own brand. Alongside global names, Sun & Sand Sports produces its own in-house activewear, equipment, and accessories range.
| Category | Featured brands |
|---|---|
| Global sportswear | Nike, adidas, Puma, Under Armour |
| Running & performance footwear | ASICS, HOKA, On, New Balance |
| Streetwear & casual | Vans, Converse, The North Face, Timberland |
| Swimming | Speedo, Arena, COEGA |
| Cycling | Giant, Trek, Shimano |
| Fitness equipment | Bowflex, NordicTrack, Garmin |
| Nutrition | Optimum Nutrition, MuscleTech |
| Skincare & sun care | La Roche-Posay, CeraVe, Banana Boat |
Shop brands in Dubai and the UAE
Shop online at SSS
en-ae.sssports.com & the free SSS app
- Free delivery on orders above AED 99
- Fast delivery to Dubai, Abu Dhabi, Sharjah & all UAE emirates
- Free returns on eligible orders
- 380+ brands across every sport and category
- Filter by brand, sport, or category to find what you need
- App-exclusive deals & extra 20% off your first app order
Payment methods: Visa / Mastercard, Apple Pay, Cash on Delivery, SSS eWallet, Tabby (4 interest-free instalments) and Tamara (Sharia-compliant BNPL) — both available on eligible orders.
Shop in store
SSS stores across Dubai, Abu Dhabi, Sharjah & more
- See and try products from hundreds of brands in person
- Expert guidance from trained SSS staff
- Walk out same day with your purchase
- Pay by card or cash in-store
- SSS gift cards redeemable in-store
- Use the SSS Store Locator to find your nearest branch in Dubai Mall, Yas Mall, or across the UAE
Frequently asked questions — brands at SSS UAE
How many brands does Sun & Sand Sports carry in the UAE?
SSS UAE carries over 380 brands spanning sportswear, footwear, cycling, swimming, fitness equipment, sports nutrition, skincare, and wellness. This includes global names like Nike, adidas, and Puma, specialist brands for specific sports, and SSS's own in-house activewear range — making it one of the most comprehensive multi-brand sports retailers in the UAE.
Are all brands at SSS UAE 100% authentic?
Yes. Every brand stocked at Sun & Sand Sports is 100% authentic and sourced directly from official brand partners. SSS is an authorised retailer for all the brands in its range across the UAE, Saudi Arabia, and the wider Gulf region, with over 30 years of experience as one of the region's most trusted sports and lifestyle retailers.
How do I find a specific brand at SSS UAE?
The easiest way is to use the search function on en-ae.sssports.com or the SSS app and search the brand name directly. You can also browse the brands directory, which lists every brand alphabetically, or filter by sport or category if you're not sure which brand you're looking for.
Does SSS offer free delivery in the UAE?
Yes. Sun & Sand Sports offers free delivery on all orders above AED 99 across the UAE, including Dubai, Abu Dhabi, Sharjah, and all other emirates, regardless of which brand you're ordering. Orders are typically fulfilled within 1–3 business days. The SSS app also gives you an extra 20% off your first app order.
All Brands | Nike | adidas | Puma | Under Armour | New Balance | ASICS | HOKA | Skechers | Vans | The North Face | Speedo | Sun & Sand Sports | New In | Shop by Sport