New Balance Shoes

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Striving to be the best athletic sneaker by developing technology far exceeding its competition, New Balance shoes marketed itself as a serious shoe for runners throughout 1970’s. During the late 70’s, road running and fitness had suddenly picked up amongst the American population creating a demand for powerful running shoes. When the demand suddenly grew exponentially, the company began investing their time and resources in research and development from 1978 to 1982 to create a shoe like no other; the iconic New balance 990. This shoe had a motion control device in the heel which got a lot of praise from users that it’s used in New Balance mens shoes even today. It was the most expensive shoe at its time, not just under New Balance but throughout the athletic sneaker industry. That pricing was justified by revolutionary features packed under the sole such as the ENCAP midsole which was a soft EVA cushioning in the midsole with a polyurethane rim providing study stability and ABZORB foam cushioning which is a blend of foam cushioning and compression using rubber. Fresh foam technology was introduced in New Balance womens shoes that utilized data driven metrics to form a sole with altering densities and compression allowing for superior cushioning and lateral stability. New balance continues to dominate the athletic sneaker industry with its top of the line technology and long-lasting quality thanks to its manufacturing right in its home, the United States of America.

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New Balance Shoes can be purchased in a number of countries

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