Adidas Sneakers UAE

adidas sneakers, adidas mens sneakers, adidas womens sneakers in Dubai, UAE

adidas sneakers have evolved over decades of hard work and dedication by Adolf Dassler, the founder of Adidas. Being an athlete himself and his mind flowing with innovative ideas, he wanted to design the best running shoes possible for athletes. As Dassler kept innovating and improving his product, adidas sneakers was the talk everywhere with international football teams and athletes sporting them. The rising popularity of the Samba sneakers which were debuted in the Brazil Fifa WorldCup in 1950 led to its cultural success in football and sneaker culture around the world. In the ’70s and ’80s, football fans would rock a pair of Samba’s while skateboarders and BMX riders favoured rocking a pair of adidas Samba because of its super outsole grip. The legendary Superstar sneakers for example is one of the best sellers of adidas with the classic being immensely popular from the tie-up with hip hop crew ‘Run DMC’ during the early 80’s birthing a wave of adidas sneaker fans. At that time, hip-hop was considered a fad that would fade away but this tie-up with adidas and ‘Run DMC’ legitimised the future of hip-hop. Over time, the influence of sneaker culture has shaped women’s fashion choices leading to rolling out Adidas women's sneakers. Collaborations with fashion designer Stella McCartney and music personalities Beyonce and Rita Ora are some of the many deals adidas does to strengthen its connection with the fashion and pop culture world.

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